Bathinda is in for a treat, as hundreds of
designer labels have rushed to put up an exhibition! The city that is famous
for lacks of shops in alleys and showrooms offering thousands of ethnic and
Indian wear options, is experiencing the thrill of going to an exhibition and
laying their hands on a design which follows the latest trend. With
boutiques, designers and wholesalers from not only Chandigarh, Ludhiana and
Jalandhar but also from Delhi and Jaipur, setting up their stalls and
exhibiting their latest collections, people would be provided with many options
in fashion and style. Fashionable women
of the city are at an all time high as latest trend in the ethnic wear
collection section is enticing and modern.
Ritu Sarin, a designer from Chandigarh, had
held an exhibition in Model Town in the city three months back, had exhibited
imitation jewellery to go with the dresses on offer to make it a one-stop shop
for her customers.According to Ritu, the exhibitors try to offer latest items
to their customers to make sure that the sales stay high, and this is the
reason why loyal customers wait for exhibitions rather than buying from stock
shops.
Parminder Kaur Sandhu from Patiala, who had
recently held an exhibition in the city under the name ‘Patiala Rack’, also
vouched for the fact that exhibitions offer what the customers have not seen in
the local markets.Bringing the designs, which are making waves in the markets
of bigger cities and will take another two-three months to reach the local
markets is what these exhibitors offer and prove to be a link between
metropolitan fashion and small city style. That’s the USP of such ethnic wear
exhibitions and it is the fact that these don’t offer regular stuff and no two pieces
are the same.Sourcing different raw materials and unique ready made pieces from
various markets of Delhi and other Indian cities, Bathinda-based duo
Deepika Arora and Meenakshi Goyal have also been holding exhibitions in the city
under their brand ‘Style Diva’, to provide their customers with something
abstract to work with.
The best part about these designers is that
they don’t believe in ordering and shipping goods from wholesalers. They
research about the latest trends designs in fashion and go to other cities to
browse through various markets, themselves, and pick pieces they think will
provide a fresh change to the customers.Going to the extent of mixing and
matching various parts of the ensembles to offer unique pieces to the
customers, is what provides them a competitive edge over others.
Such raw, crisp, fresh and authentic designs
define originality and individuality, which is the latest fashion trend. Apart
from offering a huge variety, they also offer some pieces, which are casual
wear and are more affordable as compared to the rest of the pieces. Even the
casual wear suits have an edge to them, which the local shops don’t offer.
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